Purely You Eyeshadows are highly pigmented, a little goes a long way. You can build whatever effect you desire, using as little or as much color as you wish. Get optimal results using cosmetic brushes. There will be higher color payoff when you dab the shadow on. All colors will become more matte the more you buff it with the brush. The darker shadows work amazingly as water resistant eye liner.



Mica: Inert mineral adds smoothness and diffuses light to minimize the appearance of lines, pores and wrinkles

Titanium Dioxide: Common mineral used for good coverage, adhesion and some UV protection

Magnesium Stearate: A chemical compound of Magnesium (element, same as in vitamins) and Stearate (plant derived). Used in cosmetics to improve adhesion and texture.

Pigments: A blend inert minerals; may contain one or more of the following: Iron Oxide, tin oxide, Ultramarine Blue, carmine


Does NOT contain: talc, powdered starches, clays, bismuth oxychloride, gluten, gluten or nano size particles in any product!