Purely You Minerals was created by Joy Atkisson. Joy always struggled with skin problems and cakey makeup. One day she tried mineral makeup and it changed her skin forever. She looked at the jar of makeup and noticed that it only had a few ingredients so she thought, "I bet I could make this." Little did she know that it would take four years of formulating to get it just right. Being a busy stay-at-home mom, Joy worked during nap times and late into the night. She didn't want to just copy some big company's half-hearted product, made by mass production, using low-quality ingredients. She wanted to make an all natural makeup, with integrity and quality. The goal is makeup that not only looks beautiful and natural but is good for you. Don't hide behind your makeup, let your inner beauty shine through.